Bird Rock Group specializes in matching emerging market brands and start-ups with highly effective sports, entertainment and marketing assets. We tap into our lived experience and broad network to tackle a new generation of business.

CANNABIS

CBD

WEB3

SPORTS PARTNERSHIPS

The culture of live events, sports, music, and entertainment has built some of the most powerful brands in the world. As emerging industry brands look to grow by taking advantage of mainstream marketing opportunities, it is imperative to partner with experts not only culturally aligned, but also with those who are connected and prepared to navigate the evolving space.

OUR PROCESS

SET GOALS

  • Identify the target

  • Understand their path to conversion

  • Set a measurement plan

MATCH PROPERTIES

  • Events / Festivals / Tours

  • Athletes / Entertainers

  • Leagues / Teams

  • Facilities / Venues

ASSET NEGOTIATION

  • Maximize budget dollars

  • Out-of-the-box asset elements to cut through clutter

  • Guarantee 20% added value to investment

ACTIVATION

  • Hands-on, day-to-day interaction

  • Real time flexibility

  • Mine for added value opportunities

MEASUREMENT

  • Data comparisons

  • Results compared to goals

  • Adjust plans accordingly, including new partner assets

SPORTS & ENTERTAINMENT  
OPPORTUNITIES

Views from the upper Deck of a Los Angel
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LEAGUES

  • NFL

  • MLB

  • NBA

  • UFC

 

CURRENT ATHLETES 

  • NFL

  • NBA

  • MLB

  • NCAA

LEGENDS

  • Former Athletes

ENTERTAINERS, MUSICIANS & INFLUENCERS

  • Venue partnerships & naming rights deals

  • Music & food festival sponsorship

  • Musician & influencer management

  • NASCAR

  • NHL

  • MLS

  • Gaming/E-Sports

  • UFC

  • NHL

  • PGA

TRADITIONAL MARKETING

Digital | Social | Out Of Home | Television | Radio | Print